(Boulder, CO) -- Newton Running, the leader in natural running footwear and education, is proud to sponsor the 18th annual Aspen Medical Products San Diego Triathlon Challenge (SDTC) in La Jolla, California, on October 23, 2011.

The SDTC is a one-of-a-kind event consisting of a one-mile swim, 44-mile bike and 10-mile run. One hundred and twenty five of the world’s top physically challenged athletes will compete on this grueling—yet rewarding—course alongside 550 able-bodied triathletes and celebrities. Several Hollywood stars, Basketball Hall of Famer Bill Walton and other pro athletes are slated to compete.

“Social responsibility is a huge part of what we do at Newton Running, which is why we’re happy to support an event that benefits physically challenged athletes,” says Newton Running CEO Jerry Lee.

Proceeds of the Aspen Medical Products San Diego Triathlon Challenge go to the Challenged Athletes Foundation, which provides equipment and resources to physically challenged athletes need for living an active and fulfilling life. The top fund raiser wins a coveted entry to the highly sought-after 2012 Ford Ironman World Championships.

As a gold-level sponsor, Newton Running is awarding a free pair of Newton Running Terra Momentus All-Terrain Trainers (winner of Triathlon America’s award for Most Innovative Product) to 100 members of the Gold Team who raised $2500 in pledges.

The race is sold out, but the public is encouraged to cheer for the athletes and watch the race starting at 8 a.m. at La Jolla Cove, visit the expo and other events taking place prior to the race. For more information, visit www.challengedathletes.org.

About Newton Running
Boulder, Colorado-based Newton Running is the leader in natural running footwear and education. Newton Running’s patented Action/Reaction Technology™ encourages a midfoot strike and helps runners be faster, more efficient and incur fewer injuries. Newton Natural Running™ form clinics teach runners how to run naturally and Newton Natural Running™ Coaching Certification Programs provide trainers and community leaders with the tools and techniques to teach natural running principles. Newton Running also supports numerous charitable organizations, athletes and events. www.newtonrunning.com.

Challenged Athletes Foundation
The Challenged Athletes Foundation (CAF) is a world leader in helping individuals with physical challenges get involved – and stay involved – in sports. CAF believes that participation in sports at any level increases self-esteem, encourages independence and enhances quality of life. Since 1994, more than $30 million has been raised and almost 5,000 funding requests from challenged athletes in all 50 states and dozens of countries have been satisfied. Additionally, CAF’s outreach efforts reach another 60,000 individuals each year. Whether it’s a $2,500 grant for a handcycle, helping underwrite a carbon fiber running foot not covered by insurance, or arranging enthusiastic encouragement from a mentor who has triumphed over a similar challenge, CAF’s mission is clear: give those with the desire to live active, athletic lifestyles every opportunity to compete in the sports they love. To learn more, log on to www.challengedathletes.org or call 858-866-0959.

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(Boulder, CO) – Leading natural running education and footwear brand Newton Running has signed a two-year agreement with the Chicago Area Runners Association (CARA) to sponsor the Newton Ready to Run 20 Miler on September 18, 2011.

The Newton Ready to Run 20 Miler mimics the experience of running the Bank of America Chicago Marathon by providing runners, half of whom train with CARA’s summer marathon training program, a fully supported 20-miler as their last long training session before tapering for the 26.2-mile marathon on October 9. About 4000 marathoners-in-training are expected at the Newton Ready to Run 20 Miler.

“We chose to work with CARA because we share a commitment to natural running education and we consider Chicago one of America’s premier running cities,” says Doug Bertram, Director of Grassroots Marketing for Newton Running, who oversees the Newton Natural Running™ Symposia and Coaching Certification Programs.

Since its launch in 2010, Newton Natural Running™ Symposia and Coaching Certification programs have taught thousands of runners around the world how to reduce the chance of injury and run faster and more efficiently by adopting a natural running posture and the benefits of natural running shoes.

Newton Running is also sponsoring CARA’s eight-week Beginning Running, 5K and 10K training programs in the Chicago area starting this October. A dozen of CARA’s volunteer group leaders will become Newton Natural Running™ Certified Coaches and lead training runs and educate participants about natural running form, how to prevent injuries and more.

The two organizations also share a mutual commitment to social responsibility. CARA underwrites 60 charities including the American Cancer Society and PAWS Chicago, and Newton Running raises funds and donations for Athletes for a Cure, Trickle Up, One World Running and many more.

About Chicago Area Runners Association
The Chicago Area Runners Association is a non-profit organization whose mission is to expand, motivate, support, and celebrate the running community of Chicagoland. CARA connects runners to the resources that enable them to run – farther, faster, better, for life. Please visit www.cararuns.org for more information.

About Newton Running
Boulder, Colorado-based Newton Running is the leader in natural running footwear and education. Newton Running’s patented Action/Reaction Technology™ encourages a midfoot strike and helps runners be faster, more efficient and incur fewer injuries. Newton Natural Running™ form clinics teach runners how to run naturally and Newton Natural Running™ Coaching Certification Programs provide trainers and community leaders with the tools and techniques to teach natural running principles. Newton Running also supports numerous charitable organizations, athletes and events. www.newtonrunning.com.

http://www.pitchengine.com/newtonrunning/newtonrunningsponsorschicagoarearunnersassociationsreadytorun20miler

Newton Running, the leader in natural-running footwear and education, is launching Team Alchemy, an elite corporate running team consisting of Newton Running employees and brand ambassadors. Team Alchemy will officially debut at Boulder, Colorado’s Pearl Street Mile race on August 11. The race begins at 7 p.m., immediately followed by a happy hour reception at the Newton Running Lab at 7:30 pm.

“Team Alchemy was designed to showcase our talented employees who are also dedicated runners and hardcore athletes,” says Jerry Lee, CEO and co-founder of Newton Running. “This local team differs from our national team of sponsored runners and triathletes in that it embodies the internal corporate culture that influences all aspects of our brand and products.”

The inaugural five-member team includes Jeremy Freed, Paul South, Kara Henry, Bob Weiner and Kenyon Neuman, who will serve as team captain. New members will be selected and added to the team’s roster on an ongoing basis. “We all love the sport and Team Alchemy allows competitive runners within and around Newton to express that passion to the greater running community,” says Neuman.

Alchemy--the mythical process by which metals are chemically turned into gold--is the Team’s unifying concept as Team Alchemy will help competitive runners of all types to reach new heights at races ranging from one mile to 50 miles and beyond. Through competing at both short and long distances on road, trail and track, Alchemy athletes will demonstrate the versatility of Newton Running shoes.

Also launching on August 11, www.teamalchemy.com, will be the online hub for the team’s news, calendar of upcoming races and race reports.

About the Team

As manager of Boulder’s Newton Running Lab, Paul South specializes in building custom foot bed design to help runners address injuries, comfort and fit issues. He is a highly accomplished ultra-runner who has victories at the Tamalpa Headlands 50K, the Tahoe Rim Trail 50K and the highly competitive JFK 50-miler.

Jeremy Freed, a sales associate at the Newton Running Lab, is best known for his recent victory at the Bolder Boulder 10K citizen’s race with a blazing fast time of 30:28. An active member of the Boulder running community, Freed frequently teaches Newton Natural Running™ form clinics for youth. Freed is also currently training for a slot at the USA Olympic Trials.

Bob Weiner, Chief Deputy District Attorney for Jefferson County, is a two-time All-American runner with the University of Pittsburgh and has a sub-four-minute personal best time in the mile. At age 46, Weiner finished second in his age group at the 2011 Boston Marathon with a time of 2:29:13.

Marketing Coordinator Kara Henry is an All-Conference collegiate runner and three-time NCAA regional qualifier in the 3000-meter steeplechase as well as the University of New Mexico school-record holder in the same event. Henry has since branched out into longer distances and recently placed second at the historic Quad Dipsea.

Kenyon Neuman is an integral member of Newton Running’s operations department. A native of Bend, Oregon, Neuman found his pace at the University of Colorado where he was a two-time All-American specializing in track and cross-country events. Neuman is also currently training for a slot at the USA Olympic Trials.

http://www.pitchengine.com/newtonrunning/turningmedalsintogoldnewtonrunningannouncesteamalchemy

(Boulder, CO) – This September, leading natural-running education and footwear brand Newton Running is launching the MV², a super lightweight, zero-drop shoe that encourages a natural-running posture, provides protection and energy return. The 5.8-ounce MV² (pronounced M V squared) offers a unique solution for runners who want to run faster, perform better and avoid injury by adopting a natural running stride, but not sacrifice protection.

"While all Newton Running shoes feature a low heel-to-toe ramp angle to support natural-running posture, the next logical addition to our line was a shoe that was completely parallel to the ground,” says Newton Running co-founder Danny Abshire. “The MV² facilitates landing on your midfoot instead of the heel, which supports proper biomechanical alignment, faster turnover rate and greater running efficiency. This means you run faster with less effort."

The MV²’s second-generation Action/Reaction Technology™ is the next evolution of Newton Running’s patented midsole technology. Five articulating lugs align with the foot’s five metatarsal heads. With each step, the low-profile lugs depress into a chamber and rebound quickly with the aid of a highly resilient membrane.

Therefore, unlike racing flats or minimalist shoes that employ a thin layer of midsole EVA foam, which dissipates energy and breaks down rapidly, the MV2's Action/Reaction Technology™ provides long-lasting impact reduction without dampening responsiveness or proprioception.

The highly breathable mesh upper is reinforced with a durable microscreen to block out dirt and debris and transparent PU support strapping ensures a high-performance fit.

Included with every pair of the MV² are instructions for adjusting to a zero-drop shoe.

The MV² is available in men’s sizes 6 to 14 and women’s sizes 4.5 to 12 and will retail for $125. Pre-orders are available now at www.newtonrunning.com and will be in specialty retailers by mid-September 2011.

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(Boulder, CO)—Newton Running, the leader in natural running footwear and education, signed an agreement to retain Breakaway, a Boston-based marketing firm on June 15. Breakaway is charged with developing a new marketing strategy, conducting a rebranding process and redesigning Newton Running’s print collateral and website, www.newtonrunning.com, as well as its yet-to-be launched consumer-education...

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(Boulder, CO)—Newton Running, the leader in natural running footwear and education, signed an agreement to retain Breakaway, a Boston-based marketing firm on June 15. Breakaway is charged with developing a new marketing strategy, conducting a rebranding process and redesigning Newton Running’s print collateral and website, www.newtonrunning.com, as well as its yet-to-be launched consumer-education website, www.naturalrunning.com.

“Our staff’s dedication and belief in our technology has brought Newton Running to the forefront of the athletic-footwear market,” says Newton Running President Keith Simmons. “Breakaway’s strategic and creative acumen combined with our in-house grassroots marketing efforts will certainly take us to a new level.”

The newly assembled in-house grassroots marketing team enhances Newton Running’s presence at race expos, in-store events such as Newton Natural Running™ form clinics and Newton Natural Running™ Coaching Certification Programs, and promotes its broad team of athletes and sponsored events.

“Newton Running is poised to become a brand that you look back on in 10 years and realize it was ahead of its time,” says Scott Maney, Breakaway’s chief creative officer. “They use science to challenge conventional thinking by throwing the equivalent of a large rock into the running-footwear pool and we'll help accelerate the resulting ripple."

Bringing additional deep industry insight to the project is Breakaway’s managing partner, Dennis Baldwin, the former chief marketing officer for Reebok.

Newton Running shoes allow runners to achieve the posture of a barefoot runner-landing midfoot/forefoot rather than the heel-while its patented Action/Reaction Technology™ provides energy return. Newton Running shoes are favored by several of the world’s top triathletes and are rapidly growing in popularity with runners of all abilities.

The partnership with Breakaway comes on the heels of a June 3 agreement that Newton Running is receiving a significant investment from Boston-based Fireman Capital Partners.

About Newton Running
Boulder, Colorado-based Newton Running is the leader in natural running footwear and education. Newton Running’s patented Action/Reaction Technology™ encourages a midfoot strike and helps runners be faster, more efficient and incur fewer injuries. Newton Natural Running™ form clinics teach runners how to run naturally and Newton Natural Running™ Coaching Certification Programs provide trainers and community leaders with the tools and techniques to teach natural running principles. Newton Running is also supports numerous charitable organizations. www.newtonrunning.com.

About Breakaway
Breakaway is a hybrid venture capital and branding firm in Boston that focuses on disruptive, landscape-changing consumer brands. Breakaway invests in early stage companies, develops marketing and business strategies and produces innovative, award-winning creative. Its clients include Velcro, IdeaPaint, Redbox, Aurora Organic Dairy, Mission Athletecare and Rue La La.

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Boulder, CO--Newton Running’s Terra Momentus Off-Road Guidance Trainer shoe was awarded “Best Innovative Product of 2010 “ from Triathlon America, an industry organization dedicated to promoting the sport and business of triathlon. “Newton Running is very honored to receive this recognition from our industry peers,” says Keith Simmons, president of Newton Running, the leading natural running...http://www.pitchengine.com/newton-running-receives-most-innovative-product-award/129688/

Boulder, CO--Newton Running’s Terra Momentus Off-Road Guidance Trainer shoe was awarded “Best Innovative Product of 2010 “ from Triathlon America, an industry organization dedicated to promoting the sport and business of triathlon.

“Newton Running is very honored to receive this recognition from our industry peers,” says Keith Simmons, president of Newton Running, the leading natural running footwear brand. Simmons accepted the award on behalf of Newton co-founder and shoe designer Danny Abshire. The award was presented by Active Network at the first annual Triathlon America Conference on February 28 in La Jolla, California.

Award winners were determined by a National Voting Panel comprised of Triathlon America founders and 10 members of the triathlon community including athlete icons Mark Allen, Dave Scott, Paula Newby-Fraser, Karen Smyers plus NBC Today Show host Natalie Morales.

“We are pleased to recognize Newton for its innovative natural-running shoe designs including the Action/Reaction Technology®,” says Jack Caress, president of Triathlon America.

About Triathlon America

Triathlon America is an industry organization dedicated to promoting the sport and business of triathlon. Founded by a coalition of industry leaders, Triathlon America advocates for the interests of triathlon businesses, provides educational and informative programs, and encourages increased participation in the sport. For more information, please visit www.triathlonamerica.com.

Read more: http://www.pitchengine.com/newtonrunning/newtonrunningreceivesmostinnovativeproductaward

February 23, 2011, San Diego, CA– Premier multisport coaching service Breakaway Training and natural-running footwear brand Newton Running have partnered to provide natural running coaching services in the San Diego area. Breakaway Training’s five coaches will go through Newton’s Natural Running Form Coach Certification program, after which they will conduct natural-running form clinics for...http://www.pitchengine.com/san-diego-based-breakaway-training-multisport-coaching--partners-with-newton-running/127442/